Lead Qualification Scorecard

A systematic scoring framework designed to objectively rank inbound prospects based on fit and intent. Use this to prioritize high-value conversations and reduce time spent on low-probability opportunities.

Format: Template
For: B2B Sales Development Representatives and Account Executives
Updated: 10/17/2026
File: Markdown (.md)

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This scorecard uses a 0-100 point system to evaluate prospects across four key pillars: Firmographics, Budget, Authority, and Urgency. It includes a weighted scoring table and specific discovery questions to validate each point assigned to a lead.

#lead qualification#b2b sales#crm strategy#sales productivity#pipeline management

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License: for use in your own and your clients' marketing. Do not resell or redistribute the resource itself.